Description

What makes a great idea, and how do you turn it into reality?

This immersive program gives students a real-world introduction to entrepreneurship through team-based design challenges, pitch preparation, and a dynamic marketplace experience. Designed to simulate the real-world journey of bringing a product or service to market, students engage in hands-on business challenges while developing key enterprise, communication, and critical thinking skills.

Throughout the day, students work collaboratively to explore traits of successful entrepreneurs, analyse startup case studies, and identify opportunities through the lens of innovation and customer needs. Using the Business Model Canvas students structure their business ideas and identify customer needs to develop creative assets including logos, posters, stickers, product jingles, and digital mockups to promote their product, taking on various roles, as they prepare to pitch their business ideas to a panel of guest judges or “investors.” The program culminates in a marketplace simulation, where students test their ideas, deliver final pitches, and reflect on business sustainability, financial viability, innovation, and social impact.