Description

Can you design a product, market it online, and make it profitable using the power of AI?

This real-world business simulation challenges students to bring virtual products to life, blending financial literacy, creative design, and ethical decision-making in today’s evolving e-commerce landscape.

Students will simulate the full product lifecycle, from idea to income, by creating virtual products using AI-assisted CAD tools and digital design software, developing branding materials such as logos, packaging, and graphics. They will use e-commerce platforms to build online storefronts and simulate product launches. Working in teams to calculate profit margins and break-even points, applying financial principles to assess product viability, the program will explore the role of generative AI, pitch pricing strategies and business decisions in response to changing customer demands and market data. The experience is gamified through simulated business scenarios, marketing challenges, and competitive product launches, allowing students to build entrepreneurial confidence while preparing for technological, ethical, and financial challenges in the real world.